
LEGO’s $400M Nuevo León Expansion Adds 1,300 Jobs
The company will add a packaging building, automated warehouse and 62,000 square meters to its Nuevo León campus through 2029.
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The company will add a packaging building, automated warehouse and 62,000 square meters to its Nuevo León campus through 2029.
Read the full brief
Nuevo León drew 47.1% of South Korea’s direct investment into Mexico from 2024 through the first half of 2026, as bilateral talks turn toward supply chains and technology.

The second-half plan covers 23 stores nationwide, including new or reopened units and remodels in Nuevo León, with more than 18,000 square meters and 1,000 jobs tied to three locations.




The second Mercado Hecho en Nuevo León paired a weekend sales floor with training, financing guidance, and a state-backed effort to bring more women-led businesses into the formal economy.
Manufacturing generated more than 60% of the state’s 51,753 new formal jobs through August, while Caintra sees further industrial hiring by year-end.
The PEF 2027 line follows odor reports and an ASEA inspection whose results Nuevo León is still waiting to receive.
A director mis-hire in Mexico costs 1.5x to 3x compensation. Jose J. Ruiz walks through the six 2026 mistakes that trigger turnover and stalled operations.
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